Direct Marketing Services • Business Development
The Svenson Group is an independent direct marketing consulting agency whose clients have included some of the country’s largest publishers, catalogers, non-profits, and entertainment marketers. The company has delivered new revenue streams and increased profits for its clients through a wide range of project assignments including:
- Strategic marketing planning and execution
- E-commerce, catalogs, direct mail, continuities, and clubs
- Customer database, back-end, and communication strategy
- Revenue re-ignition on existing assets such as past-prime products, customers, programs, and brands
- Media planning, budgets, operations, and fulfillment
- Customer acquisition, contact, and retention techniques
- Problem-solving results analysis
Andy Svenson has more than 24 years experience in direct marketing and a record of success on both the agency and client sides of the business. As a consultant, he has increased revenues and launched major programs for clients such as Warner Music Group, Bose Incorporated, Direct Holdings Worldwide, Blue Note Label Group, Putumayo World Music, Rodale Inc., and American Express Publishing.
Before starting his consulting business, he had been a marketing executive, strategist, and project leader for companies including Time-Life Music, Rivertown Trading Company (Minnesota Public Radio), Rodale Press, and Special Interest Video.
His specialty is the development and operation of programs and products marketed through e-commerce, catalogs, direct mail, DRTV, continuity and club programs, and special market partnerships.
Please call for a FREE business consultation.